Mobile is the perfect lead development and customer relationship management vehicle. The personal and persistent nature of the device means that as a marketer, you have a great opportunity to engage your audience to get more customers and keep existing ones coming back.
Starting from an advertising perspective, there are a number of ways you can advertise on mobile: text messaging (either using direct response methods or push-based messages to your opt-in list), display ads in iPhone apps or mobile web sites, mobile search ads, and increasingly social media sites on mobile.
But what happens after a consumer clicks on a web link in the text message you’ve blasted to your list or clicks on the mobile display ad you’ve developed? Where do they land? Where should they land? Are you able to convert curious consumers into well-qualified leads?
Let’s save those answer for another time, so stay tuned for more.
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