Done Deal: PhindMe (and Everywhereigo) Acquired by Movitas

8 12 2009
Yes, quite exciting news for Everywhereigo and our customers. For PhindMe too of course. Meaning, now we’re better than ever. I’ll post Chuck’s message to our customers here, and more comments will be forthcoming!
:)
I am very happy to announce that PhindMe has completed a strategic deal and along with the Everywhereigo service has been acquired by Movitas LLC.

Movitas (www.movitas.com) is a leading provider of mobile marketing solutions for the hospitality industry. Movitas’ Chief Executive Officer, Keith Forshew, is a recognized hospitality, ecommerce and software industry expert with extensive experience leading fast-growth technology companies. Its well-respected Board of Directors includes Pat Croce, former President of the Philadelphia 76ers, entrepreneur and author; Terry Williams, Co-founder and Managing Partner at Next Stage Capital; and Mike McNulty, Co-founder of VerticalNet, Inc.

What this means to you:
This deal is great news for PhindMe and Everywhereigo customers and partners! First, it allows us to continue our rapid growth in the maturing mobile marketplace. Second, you can expect to see a very focused commitment and continuous improvement in the coming weeks and months, with important updates to features, functionality and usability. Additionally, with the PhindMe management team taking senior leadership roles within Movitas, you will have access to the same people you have today — without interruption. For prospective customers, you can be assured that under Movitas the opportunity to benefit from mobile solutions is greater than before.

What this means to us:
This is an exciting time in the lifecycle of our business. For the PhindMe team, we have an incredible opportunity to bring our Everywhereigo products and services to a broader set of customers. In fact, PhindMe has already begun deployments of its products within the Movitas customer base of hotels and resort properties. This also gives us access to complimentary resources that can further drive the operations of our business and the goals of our customers.  Perhaps what is most poignant –  is the opportunity for two dynamic teams with a common vision to collaborate as one. We believe the total is far greater than the sum of its parts.

On behalf of the PhindMe team, I thank you for being a customer and I welcome you to Movitas. If you have any questions, please feel free to contact me or any other team member with any questions or concerns. As Movitas, we’re ready to help you move toward the future of mobile business.

Sincerely,

Chuck Sacco
Co-Founder and CEO
PhindMe Mobile




Press Release: Mobile Social Hub

9 11 2009

Everywhereigo was featured in this press release today, November 9, 2009. Press, please contact us for more information – contact details in the release, below.

Weaving Social Media Threads Together for a Branded Mobile Website

The Next Generation of Mobile Web Design Software, Everywhereigo, Introduces the Mobile Social Hub Solution, Allowing Businesses to Harness Influencers on YouTube, Twitter, Flickr and the Like to Create More Loyal Customers.

Philadelphia, PA, November 9, 2009 — While marketing experts scramble to explain what to do with all of the valuable social media located on sites like YouTube, Facebook and Twitter, a mobile technology company has side-stepped the debate with a simple suggestion.

Gather it under the business’ own brand in a mobile-friendly social hub.

Read the rest of this entry »





Video: Doug on the upcoming GCECS

28 09 2009

Watch a short, nicely produced, rather quirky video with PhindMe Mobile COO Doug Bellenger talking about Mobile, Philly entrepreneurs and the upcoming Global Creative Economy Convergence Summit. PhindMe is the parent company of Everywhereigo. This clip was produced for the GCECS summit convention coming up in Philadelphia October 5 and 6. Register for the GCECS 2009 here.





Mobile Is Not A Form Of Advertising

16 09 2009

The most important aspect of mobile has nothing to do with advertising – it’s your mobile web app (aka your mobile web site). If you’re like most companies, you don’t have one – but you may have begun to wonder how the advent of a critical mass of mobile web denizens (70 million in the US) is going to affect your company’s web design plans. That is, unless you got distracted by all the hype that you – right now! – can reach most of the US population with mobile advertising: the newest form of advertising that goes directly into your target consumer’s pocket! Something may have seemed a little off to you about these claims – and for good reason. Here’s why: it’s premature for most serious advertisers. You’ve heard it. “Reach 270 Million Potential Customers” “70 Billion Messages Sent Each Month In The US!” Sounds exciting – but something’s missing here. Your mobile-designed web content.

Fact: Existing web sites fail to meet the basic standards of usability on a mobile phone. [Read Jakob Nielsen's Mobile Usability Excerpt here]

Understatement: Shrinking your web site to a screen with 1% of the screen real estate compared to PC monitor screen size makes it difficult to use. Read the rest of this entry »





Landing mobile (part one)

14 09 2009

Mobile is the perfect lead development and customer relationship management vehicle.  The personal and persistent nature of the device means that as a marketer, you have a great opportunity to engage your audience to get more customers and keep existing ones coming back.

Starting from an advertising perspective, there are a number of ways you can advertise on mobile:  text messaging (either using direct response methods or push-based messages to your opt-in list), display ads in iPhone apps or mobile web sites, mobile search ads, and increasingly social media sites on mobile.

But what happens after a consumer clicks on a web link in the text message you’ve blasted to your list or clicks on the mobile display ad you’ve developed?  Where do they land? Where should they land? Are you able to convert curious consumers into well-qualified leads?

Let’s save those answer for another time, so stay tuned for more.