Mobilizing Social Media With the Mobile Social Hub

9 11 2009

Everywhereigo added some interesting capabilities the last several months with feeds and multimedia handling - and one thing that emerged was the ability to create a mobile social website, or as we have been referring to it, the mobile social hub.

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Everywhereigo Design for Mobile - Information about creating a Mobile Social Hub

In a nutshell, the mobile social hub is the mobile web experience you create around your business’ product or service that also features user generated media from your customer community. It’s not for everyone, but if you have happy customers – even better, fanatical fans – then this is how to leverage them to help you create new customers.

Read all about the mobile social hub here, and please attend the free Webinar: Mobilizing Social Media.





Control Skip to Nav and Back to Top Links

20 10 2009

Some designers have requested more control over whether the Skip to Nav and Back to Top links are displayed on their site. This may be done for sites that are setup to be splash pages, when a site owner wants a user to Removing Links from Header and Footer Barscroll through the content or if you’re using navigation elements within the content area. In order to turn these off all you need to do is go to the Design Your Site page, scroll to the middle of the page and check whether you want these links visible or not. You also can add a “Back” button for smartphone sites that will allow your user to navigate back to the previous page. This feature is especially helpful when converting our sites to an application.





Adding Analytics to Your Mobile Site

20 10 2009

We recently made an update to help our customers track the stats for their mobile sites. Previously we added Google Analytics, but this only worked for smartphones due to their support for Javascript. With the recent additions of Bango, Admob and Motally you can now add analytics for all mobile devices to your site. Below is instructions for each of these.
Read the rest of this entry »





Adding Background Images

21 09 2009

Background images can be created and added to your CSS to go behind text and images on your mobile site. This method of adding background images will create backgrounds for individual pages, this allows you to have multiple background images on your site and pages without background images.

Create a background image

**please note: The width of the iPhone screen is 320px so that should be the max width to ensure that your image doesn’t get cropped or altered.

1. Upload your image into the content editor.
2. Open your CSS document and scroll down to the IPHONE CONTENT OVERIDES section. You will see this at the top of the overrides section:

body.mobile form {
margin:0;
padding:0;
}

body.mobile #footerwrap {
border-top:0px solid #000;
}

You will insert the custom CSS text after the body.mobile #footerwrap{ border-top:0px solid #000;}

4. Insert this code into your CSS document:

#iphonecontainer #ContentGroupID- – - – {
background: url(‘../dynamicimage.aspx?id=- – - – ‘) repeat;
width: 100%;
height: 100%;
margin-top: 0px;
margin-bottom: 0px;
}

5. ****important note: the – - – - after #ContentGroupID are placeholders. When you decide what page the background image is going on, look at the URL of that page. It should look something like this:

http://yourbusinessname.everywhereigo.com/CMS/MobiRenderContent.aspx?contentGroupID=3705

The number at the end of the link will go after the ContentGroupID in the CSS. It will look like this:

#iphonecontainer #ContentGroupID3705{

6. ****important note: once you have uploaded your background image into the content editor it will be assigned a url or “image location” that will look like this:

https://phindme.net/DynamicImage.aspx?id=2712

You can find this location by right clicking your image as it appears in the preview window in the image manager within the content editor. The last 4 digits of this address will go after dynamicimage.aspx?id= in the CSS. It will look like this:

background: url(‘../dynamicimage.aspx?id=-2712′) repeat;

7. The section of code shown in (4.) can be copied and pasted as many times as pages you have on your site. Make sure to change the content group id# and the dynamic image # to correlate with the web page and background image you want for that page.

8. You will notice that after the image number the code says repeat; this means that if your background image is for example 100px high and your web page is 500px the image will be repeated to fill the extra 400px.

If this bothers you, try making an image that has a similar shade and pattern at the bottom and the top so that the transition is less noticeable.

9. If you do not want the image to repeat simply replace repeat; with no-repeat;. If the image is not repeating you should try to make the image size the same size as your page so there is no white space at the bottom.





Changing The Navigation Bars – Identical Bars

21 09 2009

The following direction will create custom navigation buttons that have identical images/colors/patters:

Access your CSS sheet.

Follow the following post on Accessing, Understanding and Editing Your CSS. You also can reference the post Designing Locally with Everywhereigo for tips on how to finalize a design before you upload the file.

Editing your CSS sheet.

1. Once your CSS sheet can be edited scroll to the bottom of the page until you see: /*********** IPHONE CONTENT OVERRIDES ***********/. In this section you can change the appearance of the navigation bars.

2. The code in this section to change the button images looks like:

body.mobile #iphonefooter #navlist
{
display: block;
padding:0;
margin:0;
background: url(‘images/iphone_button_preview_bg.gif’) repeat-x #dfdfdf;
border-bottom:1px solid #a3a3a3;
} Read the rest of this entry »





Changing the Navigation Bars – Different Navigation Bars for Each Item

20 09 2009

The following directions will allow you to create custom navigation buttons that have different images/colors/patterns:

Access your CSS sheet.

Follow the following post on Accessing, Understanding and Editing Your CSS. You also can reference the post Designing Locally with Everywhereigo for tips on how to finalize a design before you upload the file.

Editing your CSS sheet

1. Once your CSS sheet can be edited scroll to the bottom of the page until you see: /*********** IPHONE CONTENT OVERRIDES ***********/.
2. In this section you can change the color of the navigation bars in the iPhone display. The code in this section to change the images looks like :

body.mobile #iphonefooter #navlist
{
display: block;
padding:0;
margin:0;
background: url(‘images/iphone_button_preview_bg.gif’) repeat-x #dfdfdf;
border-bottom:1px solid #a3a3a3;
} Read the rest of this entry »





Accessing, Understanding and Editing the CSS Sheet

20 09 2009

The CSS sheet for Everywhereigo currently includes most of the layout content and is the way to change the look and feel of your mobile and web site. Through the CSS you can add buttons, change the background color and images, and even remove the navigation from certain sites to make splash pages. This post is only relative to accessing the CSS and not a tutorial on how to add buttons, change backgrounds, and change colors. These will be part of later posts.

In order to access the CSS sheet you can go to http://yoursite.everywhereigo.com/DynamicCSS.aspx. Here you’ll see that the CSS is broken out into may different sections including a PC section at the top, a general mobile section, a blackberry/qwerty phone section, and an iPhone/touchscreen section. These different sections of CSS correspond with different classes and ID’s on the various html pages which have the following key wrappers around them: Read the rest of this entry »





Landing mobile (part one)

14 09 2009

Mobile is the perfect lead development and customer relationship management vehicle.  The personal and persistent nature of the device means that as a marketer, you have a great opportunity to engage your audience to get more customers and keep existing ones coming back.

Starting from an advertising perspective, there are a number of ways you can advertise on mobile:  text messaging (either using direct response methods or push-based messages to your opt-in list), display ads in iPhone apps or mobile web sites, mobile search ads, and increasingly social media sites on mobile.

But what happens after a consumer clicks on a web link in the text message you’ve blasted to your list or clicks on the mobile display ad you’ve developed?  Where do they land? Where should they land? Are you able to convert curious consumers into well-qualified leads?

Let’s save those answer for another time, so stay tuned for more.





Designing Locally With Everywhereigo

9 09 2009

A lot of people who do design like to work locally on developing the CSS and then upload the CSS sheet after they’ve perfected it locally. This post is intended to provide some guidance on how to do this for Everywhereigo.

Step 1: Get the four HTML Source Files

Due to Everywhereigo delivering different html index pages, you’ll need to get a few source pages for testing. You can do this a few different ways:

1) Use View Parameters – Using the parameters below you can pull a specific device format up for any page. After the source is delivered, you can then save the source file into a local folder on your deskop. After you click on a link, these parameters will not be passed throughout the various pages. If you want to do more formal browsing you can follow the second approach.

2) User Agent Switcher for Firefox – Using the User Agent Switcher in Firefox, you can switch the user agent string of the browser and trick the system into thinking you are on a mobile browser. By doing this you can easily navigate through a mobile version of a site and save the source for each version. This will also come in handy when testing in the future.

Read the rest of this entry »





Mobile Design Considerations Part 2

29 08 2009

Part 2: Creating the mobile web app, aka mobile web site

(Here’s Part 1 in case you missed it)

1). What are the business requirements of the mobile site?

This is in contrast to the more common (but irrelevant) question: Can we adapt our existing desktop-style web site for mobile phones?

Specifying what you want the mobile site to do automatically orients the team to the right goal for mobile: a mobile web app. Calling it a site or an app may seem like a semantic point only. However to many, the phrase “mobile web site” is an oxymoron (Picture a web site. Now picture your tiny mobile phone screen) while “apps” are accepted vehicles for informing and entertaining consumers on mobiles.

The business, therefore, should specify it’s requirements and think in terms of delivering them in a mobile-friendly fashion within the limitations of mobile web browsers of varying types. Read the rest of this entry »