Everywhereigo Mobile Insiders Blog

Everywhereigo elite programmer Olesya Gelfond ringing the bell to celebrate the initial launch of TicketLeap Mobile

That’s a Baiada Center tradition for resident startups whenever there’s awesome news. The Everywhereigo technology team worked hard to create the mobile user interface for TicketLeap’s self serve event ticketing web site  – see for yourself: just go to www.ticketleap.com on any mobile phone.

What’s so special? A few things we can think of right off the bat.

#1, this puppy works on any phone and provides an exceptional user interface on all of them. That’s because the Everywhereigo mobile web application publishing engine does more than simply wrapping a mobile template around desktop-bound web content: it provides the right creative to the right phone, optimizing performance on any device and ensuring both sides of the transaction have a secure, successful and satisfying experience.

#2, great looking design and usability that is consistent with the main web site. Thanks to Olesya, TicketLeap users who visit the site on their mobile will be treated to the same crisp, clean and easy-to-use online experience they get when they’re visiting the desktop-style version of the site.

More to come on this – in the meantime – Congrats Olesya!

Southern Tier Mobile Site on iPhone

It’s Oktoberfest time over at Everywhereigo and we’re excited to be working with one of our favorite breweries, Southern Tier Brewing Company. Southern Tier is known for some amazing beers such as Unearthly, Chokolat, Pumking, Harvest, Hop Sun, and much much more. They are also one of the many quickly growing craft breweries in the Northeast with an ongoing project to triple the size of their brewery and increase their distribution throughout the country. With this comes the need for some additional marketing power, or as Southern Tier’s marketing guru and graphic designer Nathan Arnone puts it, “It’s time for the shelves to talk.”

As part of the project, Southern Tier created shelf stickers with SMS campaign calls-to-action to place around stores and bars. The stickers direct users to more information about the brews by texting in “STBC” or “STBC Unearthly” to 77950. Customers receive text message responses that then bring them to a mobile landing page, which has more information about the beers, but also includes great user generated content such as YouTube customer reviews and Twitter comment posts. Ultimately creating a more compelling story around each of the beers and encouraging others to try them, and to post their own feedback and comments.

Read the rest of this entry »

It’s great to see that two of our customers have launched their mobile web presence – but what’s even better? Each is holding a wonderful and unique event and we can highly recommend that you attend both if you can swing it!

Let’s talk food first, then we’ll get to creative technology.

Philly Neighborhood Food Week

Everywhereigo was contracted to build the online presence for the debut of the Philly Neighborhood version of a classic “restaurant week” – you know, many restaurants participating by preparing specially priced multiple course meals at a low fixed price. The web site looks wonderful on desktops, stylish on iPhones, Palm Pre’s and G1’s,  and is fully mobile-ready across all other devices. Mobile redirects are in place, so you don’t have to remember a different URL for mobile-style vs. PC-style. Just visit www.phillyneighborhoodfoodweek.com. It includes information about five Philly neighborhoods and the special menu for each of about 40 restaurants, including public transportation info and more. On top of that, it’s designed to be the online social media hub of the event. As participating restaurants hold events and foodies become engaged, the PNFW mobile social hub will be the place to find out what’s happening, hear what others are saying, see pictures and videos and feel part of the community surrounding this week long celebration. Visit the web site to learn more and please make reservations to visit Philly’s fine neighborhoods and their many restaurants during the week of October 11 – 18, 2009.

Global Creative Economy Convergence Summit

Here, Everywhereigo created the designed-for-mobile web site (located at m.gcecs2009.com on any mobile device) with the goal of providing convention attendees a useful mobile guide and a central online place to converge during the conference. And it seems to have made the conference management quite happy, Tweating: “Its super easy to manage the mobile site through the everywhereigo pages!” Here’s the description from the official show invite. Please make plans to join us.

“Join Innovation Philadelphia on October 5-6 for the Global Creative Economy Convergence Summit at the Pennsylvania Convention Center.  Register today to meet the more than 150 speakers who represent the most innovative and creative professionals, technology experts, entrepreneurs, business and cultural leaders from across the country and around the globe.

“Topics include innovative technologies such as animation, gaming, design, social media, and business solutions software; to the resources that support creative entrepreneurial development; to the 21st century workforce skills needed to fuel the creative economy; to the convergence of technologies and innovation that will drive sustainability in our communities and in the world.  For more information and to register, visit www.gcecs2009.com

If you’re coming to either of these events, please let us know if you want to meet up. We’d love to see you there.